![]() If you want to master skateboarding, start wearing khaki shorts and t-shirts like Tony Hawk.If you want to be a better plumber, buy yourself a pair of overalls and start looking at pipes.If there’s a skill or a quality you want to develop in yourself, dressing like someone who already possesses it is a proven way to develop it yourself. What if the researchers, instead, had given one group some baggy clothes and the other a fitted suit before asking them to test their skateboarding skills? Who would have excelled? If that’s the case, there are a lot of other qualities you can bring out in yourself just by dressing the part. The reality, though, is we probably already have those qualities, but wearing a jacket that conveys professionalism encourages us to try a little harder to put them to work. #POSER DEBUT CLOTH EFFECT PROFESSIONAL#In the Northwestern study, they found dressing like a doctor actually transferred some of the qualities of a real, professional doctor to normal, everyday people like you and me. How To Harness The Poser Effect To Master A New Skill There’s a fancy, scientific name for this effect it’s called enclothed cognition, but I like to call it The Poser Effect: Wearing the clothes of people you admire will transfer some of their qualities directly to you. In this case, an attention to detail and careful analysis. Simply believing they were wearing a doctor’s lab coat was enough to transfer some of the qualities we see in doctors to the group. It also didn’t matter they were wearing the same jacket. This simple prompt, “You’re wearing a doctor’s lab coat,” affected the students’ perception of themselves so much they blew away the test results of the other group.Įveryone, of course, knew they were neither doctors nor painters. But why?īefore the test, the researchers told members of one group, “You’re wearing a doctor’s lab coat.” The other group? They were told, “You’re wearing a painter’s coat.” One group excelled-they performed almost 50% better-while the other struggled. They told the students, “Name the colors-not the words-you see on this card as fast as you can.” To test it, they collected some college students and gave them a white lab coat to wear before performing the cognitive test above. But what Hajo Adam and Adam Galinsky-the researchers who conducted the test-wanted to know is, “Can the clothes you wear change your perception of yourself and change your own behavior?” We all know the clothes you wear psychologically changes the way other people perceive you. It was a real experiment carried out by a couple of researchers at Northwestern University. The story above isn’t a hypothetical one. The Lab Coat Experiment: Why The Story Of Your Clothes Matters If you’ve ever worried about coming off as a poser, this is for you. Keep reading to learn how that little note caused one person excel above the other, and how the way you think about the clothes you wear will produce the same effect every day in your own life. I’ll give you a hint: It’s all in the note that was attached to the jacket. Which quick-witted professional will excel at this tricky test, and which will struggle through it? If you think there’s no way to tell, think again. The man tells each seated candidate, “list the colors-not the words-you see on this card as fast as you can.” In the room next door, another equally sharp, young professional does the same.Īfter a moment, an expressionless man walks into each room and holds up a card. A sharp, young professional walks into an empty room-in front of him, a stark white overcoat. He reads a note placed on it before dawning the jacket and sitting down. ![]()
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